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WHY PEPSI PULLS CONTROVERSIAL AD WITH KENDALL JENNER

WHY PEPSI PULLS CONTROVERSIAL AD WITH KENDALL  JENNER

 

‘WE MISSED OUR GOAL AND WE APOLOGISE’

 

 

PepsiCo announced on Wednesday that they would remove a controversial commercial, featuring top US model Kendall Jenner, accused of exploiting the protest movement “Black Lives Matter” for commercial purposes, which regularly denounces police violence against blacks in the United States .The video has been removed from YouTube and in a statement, the company said: “Pepsi was trying to project a global a message of unity, peace and understanding”. “Our intention was not to take lightly an important issue. We remove this content, “the group continued, after this short promotional short film lasting just over two minutes caused an outcry over social networks.

 

This end has made many internet users jump, who have seen a striking resemblance to Leshia Evans’ photo . This black protester stopped in front of the police during a demonstration on 10 July in Baton Rouge, Louisiana, following the death of Alton Sterling, shot dead in an altercation with police officers.
(JONATHAN BACHMAN / REUTERS)

 

 

 

Not only Twitter but the whole Internet got hands on the video.

 

— Kendall did not expect these reactions

Top model Kendall Jenner hasn’t reacted yet to the controversy, but she has already deleted all her tweets to promote Pepsi’s drinks. A source close to the young woman told People magazine : “Kendall is working abroad. She is in permanent communication with her mother and sisters. Everyone supports her and gives her advices. Kendall is young and certainly does not have the habit of being confronted with this type of controversy. “The source went on to say Kendall Jenner, stating:” She is very upset. She loves being a model. Getting a contract with Pepsi was a great accomplishment. She was delighted and did not expect such negative returns. She hopes people understand she has not played any role in the creative process. “

 

 

 

 

What do you guys think about that? Should KJ be blamed about the ad?

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