After the very fruitful collaboration with Supreme during Men Fashion Week AW 2017-2018 in Paris, Louis Vuitton comes back with the American contemporary artist Jeff Koons, signing Speedy Bags representing five pictures of Art Masterpieces, including La Joconde.
Elements taking from “La Chasse au tigre” de Rubens. Credits : Grégoire Vieille.
Inside every bag are a biography and a portrait of both artists, as well as the mention of the museum where the work is displayed. The reproduction rights of pictures having fallen in the public domain, neither artist nor brand have to ask for permission to use them, even if the Louvre specifies to have been “was held incommunicado” by LVMH.
Jeff Koons also re-drew flowers, stars and initials of the famous Monogram who adorns the emblematic handbags of the brand. These bags will be sold more expensive than the classical models: 2100 euro for the new Speedy whereas the simple Monogram model is at 760 euro.
A collection that follows the Woman RTW AW 2017-2018 Fashion Show which took part at the Musee du Louvre, mixing Art and Fashion.
To present the collection at its best, Louis Vuitton organized a dinner party in the very famous Musee du Louvre, on April 11th. Every one from the fashion world was invited.
Find all the collection here. Available to buy on April 28th in 450 Louis Vuitton stores.
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